Models and analyses naturally can differ across industries. For manufacturing, retail, consumer package goods (CPG), distribution companies and others, per unit planning is a key exercise that can help a business formulate a realistic sales plan. It assists the sales and marketing team with developing sales and revenue targets to meet the organization’s financial performance goals. It also feeds into analyses for measuring the success of product lines, sales channels, territories, etc. and identifying where corrective action should be focused. As we know with any business, the core elements of success can be measured by looking at cash, velocity, margin, return and growth. Per unit planning, tackles three of those elements. Read on for the full article.